8914 Brittany Way
Tampa, Florida 33619
(813) 664-8989 Voice
(813) 664-1909 Fax

WELCOME TO SAFE FIRE PROTECTIONSAFE Fire Protection, Inc. specializes in the Design, Installation, Service, and Maintenance of Special Hazards Fire Suppression Systems

Fire Protection


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SAFE Fire Protection - A leader in special hazard systems

• Special-hazard systems equipment integration and complete installation
• National Institute for Certification in Engineering Technologies-certified (NICET) engineering design and CAD services
• Manufacturer-certified and authorized design and technical personnel
• Project management, planning, permits and approval
• Domestic and International system startup and maintenance
• Field system acceptance, testing and support
• Hazard integrity and discharge testing
• Inventory of replacement parts and recharge materials
• Inspection, maintenance and emergency-recharge services

Our Staff Management Qualifications

Ron Robertson, CEO/CFO of SAFE Fire Protection and Owner of SAFE Fire Detection, Inc. Is a 30 year veteran of fire protection product manufacturing of which he spent almost half of that time in executive positions steering the development and growth of companies. He obtained a Masters Degree in Mechanical Engineering from Purdue University. As he grew within the industry and his career he perfected the skills to lead a technology based company in both technological and fiscal growth. His dedication to fiscally responsible product innovations has been the key to SFD’s success.

Ron started his career by working with Chemetron Fire Systems (a leading manufacturer of fire suppression systems) as an engineer then progressing through the ranks in management and then executive levels. He then started a new division for another fire equipment manufacturer called Environment One where he successfully launched the invention of the new early warning air sampling systems commonly used today.

When the company was acquired by a fortune 100 company in 1995, Ron purchased the rights to the products and started Safe Fire Detection, now a current leader in the specialty fire detection market.

In July of 2009, SAFE Fire Protection, Inc. was formed with Ron as a partner, CEO & CFO.

Michael Holtz, President / Managing Partner, after earning a degree in the fire protection engineering technologies has devoted his entire 37-year working career to the special hazards fire suppression systems business. Michael has extensive technical sales estimating, applications engineering and management experience working for both manufacturers and fire suppression contractors.

He holds a State of Florida, State Fire Marshal Certificate of Competency License, Contractor III, Special Hazard Fire Suppression Systems.

Michael entered the fire protection business in the mid 70’s working for Walter Kidde S&S Corp. in Wilmington, Delaware, as a special hazards fire protection systems sales representative. In the mid 80’s he accepted a position with Ansul Fire Protection, as Technical Fire Protection Systems Field Engineer and later he became the Regional Engineered Systems Manager. In the later part of the 1980’s he relocated to Tampa, Florida to become the Sales & Marketing Manager for BORRELL Fire Systems.

The affects of the Montreal Protocol and The Clean Air Act produced a downturn in Halon 1301 Fire Suppression Systems in Florida in 1992 leading him to pursue an opportunity in the textile fire suppression systems business in North Carolina at Southeastern Fire Control, Inc. Michael served in both technical engineered systems sales and management capacities including opening a Branch Office in Raleigh, NC and in 1999 returning to Tampa, Florida to open and manage a Branch Office.

In August of 2001 he re-joined BORRELL Fire Systems, Inc. in Tampa, Florida as Vice President. In January of 2002 the Board of Directors elected him President of BORRELL Fire Systems, Inc.

In December of 2004 the Board of Directors appointed him Chief Executive Officer.

In October of 2006 ORR Protection Systems, Inc. acquired BORRELL Fire Systems, Inc. appointing Michael Holtz as Division President for the Florida Region.

In July of 2009, SAFE Fire Protection, Inc. was formed with Michael as President & Managing Partner.

Robert "Buddy" Coram, Vice President/Sales/Partner, grew up in Tampa Florida, graduated from Hillsborough High School and attended Seminole Community College. Buddy joined Borrell Fire Systems, Tampa Branch in 1986 where he worked in the installation, design and assistant to the Branch Manager for approximately 1 year and then in 1987 moved to Altamonte Springs to accept the position as Territory Manager.

In January 1995 Buddy moved to Charlotte, NC with Southeastern Fire Control as Installation and Maintenance Coordinator responsible for installation, purchasing, vehicles, training, service & maintenance, scheduling and Fire Alarm System Sales.

In 1999 he returned to Tampa to accept a position as District Manager for Southeastern Fire Control and in 2001 he became the Branch Manager.

In June of 2002 he re-joined BORRELL Fire Systems, Inc. in Tampa, Florida as Territory Manager.

Buddy has successfully completed and holds certification for the engineered Fenwal Clean Agent Fire Suppression & Detection Systems, High Pressure and Low Pressure CO2, Foam, Halon, Inergen and Dry Chemical Systems including detection and control for the 442R, 442D, IQ 031 and IQ 396 control panels. Fike Corporation Halon, FM200/FE 227 and High-pressure CO2, Detection and Control for the SHP, Intellescan, Cheetah and Rhino. Buddy has received extensive specialized training and recognition from SAFE Fire Detection in the layout, design and installation of Air Sampling and Linear Detection Systems for Freezer and Refrigerated Storage Warehouses.

In 2004, 2005 and 2006 Buddy became the BORRELL Fire Systems leading Territory Manager in Fire Suppression and Detection System Sales for the year exceeding the company’s top sales records.

In 2007 & 2008 Buddy was among the top two national sales awards for the entire ORR Protection Systems Inc. organization being recognized for his systems sales contribution as the leader in the field of Linear and Air Sampling Fire Detection for Freezer Warehouse applications.

In July of 2009 Buddy accepted a position as Vice President/Sales with SAFE Fire Protection, Inc. of Tampa, FL.


Randy Smith, Operations Manager/Sales Graduated from University of South Florida with an engineering degree in 1976 and went directly to work for Borrell Fire Systems handling engineering and design of special hazard and fire alarm systems as well as estimating and making sales calls on engineering firms and end users.

Randy relocated to Orlando to open the first branch office for Borrell in Altamonte Springs covering the central Florida area. His duties included sales, office supervision, design of fire alarm and fire suppression system, supervising installation, inspections and all facets of branch operations.

He was promoted to Vice President in 1990 while retaining branch office responsibilities in Orlando and functioned in that capacity until 2002.

In February of 2011 accepted the position of Operations Manager with SAFE Fire Protection.

State Licenses and Certifications

Certified Alarm System Contractor I – EF20000856

Certificate of Competency State Fire Marshal - FPC12-000067

NICET Level III Fire Suppression Systemss

Manufacturer Training

Ansul Fire Protection

Chemetron Fire Systems

Fenwal Protection Systems        

Fike Corporation                                             

Notifier - Fire Alarms       

Pyro Chem Fire Systems

SAFE Fire Detection                                                       




Don Jordan, Chief Estimator/Engineered Systems Manager, began his Special Hazards Design Career in fire suppression and detection systems in 1982 with BORRELL Fire Systems, Tampa. FL, and in the last 27 years held many valuable positions including Chief Estimator, Project Manager, Design Manager and as an Officer of the Corporation, Corporate Secretary.

In July of 2009 Don joined SAFE Fire Protection, Inc. to head up the Design & Estimating Department as key member of the organization. Don is responsible for internal training, software development, and support, as well as System Design. He currently holds a NICET Level 2 Certification in Fire Alarm Design and one of the few NICET Level 4 Certifications in Special Hazards in the State of Florida.

National / State Certifications

NICET IV Special Hazards Certification

NICET II Fire Alarm Systems Certification

Fire Alarm System Agent

Manufacturer Training

Fenwal Protection Systems - FENWALNET 6000 Intelligent Control Panel

Fenwal Protection Systems - Fenwal 732 Conventional Control Panel

Fenwal Protection Systems - Advanced Event-Output-Control Programming

Fenwal Protection Systems - Linear Heat Detection

Fike Corporation - Detection / Control Cheetah XI

Fike Corporation - ProInert

Ansul Inc. - Sapphire Engineered Clean Agent FireSuppression Systems

Ansul Inc. - INERGEN Clean Agent Systems

Ansul Inc. - A-101 Vehicle Fire Protection Systems

Ansul Inc. - I-101 Dry Chemical Fire Protection Systems

SAFE Fire Detection, Inc. - Pro Series High Pressure Training

SAFE Fire Detection, Inc. - Thermocable LHD Training

Pyro Chem - FM-200 Clean Agent Suppression Systems

Siemens - Sinorix FM-200 Fire Suppression


Lead Technician Training/Certifications


NICET Certified Installation, Service, Test & Inspection Sr. Technician with Borrell Fire Systems, Inc., Tampa, FL for 25 years. 2.5 Years as a Technician with ORR Protection Systems after BORRELL Fire was acquired by ORR & 1.5 Years with SAFE Fire Protection as Senior Service Technician.

Certification Courses